Class Notes: January 13th

Good morning! Today we’ll dive deeper into Twitter, Pinterest and Instagram! 

 

Questions to ask when creating Facebook micro-content

Is the text too long?
Is it provocative, entertaining or surprising?
Is the photo striking and high-quality?
Is the logo visible?
Have we chose the right format for the post?
IS the call to action in the right place?
Is this interesting in any way to anyone?
Round Four: Twitter
Listen Well on Twitter

 

Number One mistake people make on Twitter: https://youtu.be/Wux-Yd4q4Vc

Launched in March of 2006
As of 2012 — 100 million users in US. 500 worldwide
The blue bird is named Larry Bird, after the basketball player
Jet Blue was first company to start using Twitter for marketing research.
Users post 750 tweets per second.

On this platform alone, content often has far less value than context.

Brands success on Twitter is rarely predicated on the actual content it produces — rather is correlates w/how much valuable context you add to the content (yours and others)

The Main mistake most marketers make is to use Twitter primarily as an extension of their blog, a place to push a link to content elsewhere. Also use as a place to humblebrag.

TWITTER PRIMARILY REWARDS THOSE WHO LISTEN AND GIVE.

Mean Tweets 10: https://youtu.be/JgQVj4iMm8Y

Twitter is the cocktail party of the Internet. Conversation is key.

Must deejay other’s content. Skillfully spin, interpret and remix it in your own style.

Twitter allows you to initiate a relationship with your customer.

You can use the Powerful Twitter Search Engine to find people who are talking about topics related to your business.

One way to engage in conversations is Trendjacking. (Look at Twitter trends and engage)

Also you buy promoted Tweets (with hashtags)

Mean Tweets 1: https://youtu.be/RRBoPveyETc

Using trends to throw right hooks. Take advantage of hashtags — it’s a great way for small businesses to get attention.

Choose Hashtags carefully. Don’t just make novelty ones.

Creating micro content is an enormous job. But you can beat larger companies by being nimble.

You want to see ROI (Return on Investment) on Social media? Tell a story that’s good enough to get people to buy stuff.

Retweeting nice things about yourself is humblebragging. Spend the time developing relationships.

Stupid Tweets: https://youtu.be/QR_RN8USCYc

Questions to ask about your TWITTER content:
Is it to the point?
Is the hashtag unique and memorable (PEEOTUS)
Image attached high quality?
Does the voice sound authentic? Will is resonate with the Twitter audience?

Round 5
Glam it up for Pinterest

Gary V on Pinterest https://youtu.be/uyTCjV4LGKs

Launched in March 2010
48.7 million users
Grew 379,599 percent in 2012
From 2011 –2012 Pinterest mobile app rose 1698%
68% Pinterest users are women
The most refined pin is for garlic cheese toast.

Females out-number men five to one.

Pinterest was invented to help people create online collections of things that they love and inspire them.
Food porn
Fashion lovers
People seeking home renovations
48 million in 2012. 150 million in 2016

Big businesses were initially hesitant because of copyright laws and terms of use policy. That was changed and opened floodgate.

Pinterest psychology 101
Does job well
We love displays and symbols and stuff that quickly and silently tells the world who we want to be.
Steelhouse survey: Pinterest users are 79% more likely to buy something on it than Facebook. Some small businesses saw as much as a 60 % increase in revenue!

 

HOw to market with Pintrest: https://youtu.be/teCvQYyX30o

To begin: Learn the art of the PIN
Pinterest is eye-candy. So ever pin should be visually compelling.

Pinterest users organize their internet finds into categories called boards. Have creative names for the boards.

Jab to create serendipity.

Create value by pinning other people’s stuff and adding commentary.

Use jabs to build community,
Comments are an excellent way to instigate discovery
By engaging with other Pinterest users you create reasons for them to click on your name to learn about you.
Adds perspective to other pins

Follow the rules.
Be nice. Show wares in an attractive and evocotative way.

Questions to ask about your Pinterest Content:
Does my picture feed the consumer dream?
Did I give my boards clever, creative titles?
Have I included a price when appropriate?
Does every photo include a hyperlink?
Could this pin double as an ad or act as an accompanying photo to an article featured in a top flight magazine.
Is this image easily category so people don’t have to think hard about where to repin on their boards.
Round 6: Create Art on Instagram

How your brand can dominate Instagram: https://youtu.be/q0xBmAtvrvY

Founded October 2010
December 2012. Boasts 130 million
40 million uploads per day
It took Flicker two years to reach 100 million. It took Instagram eight months.
Started as geolocation app Burbn

Instagram is a closed loop. Anyone who clicks on your Instagram photo gets brought back to Instagram.

It’s a slightly more interactive experience than a print magazine.

 

Hwo to throw hooks on Instagram: https://youtu.be/WChfjMjY4Ss
A few tips to creating successful instagram content.
Make it Instagram: People love it because of the quality of content.
No stock photos
Native content is artistic, not commercial
Express yourself authentically, not commercially.
2. Reach instagram generation — learn to make Instagram work for you. Facebook bought it for billion.
3. Go crazy with hashtags. The more the merrier. Brings readers to you
4. Become Explore-worthy — the most gorgeous evocatitative content on Instagram gets streamed to the explore page (which exposes your content to all of Instagram) — and likes are a factor.

 

Questions to ask about your Instagram Content —

Is my image artsy and indie enough for the Instagram crowd?
Have I included enough descriptive hashtags?
Are my stories appealing to the young generation?

 

Social media changing world: https://youtu.be/0Qy9aLqhxcc

This entry was posted in Class Notes. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *