CLASS NOTES: Special Projects Test tomorrow

Thursday’s test will come from this material, which I went over in class:

From Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013. … By Gary Vaynerchuk

UnknownPinterest was launched in March, 2010.  In 2013, it had 48.7 million users and grew 379,599%. 68% of it’s users are women and half of them are mothers.

The most repined pin is a recipe for garlic cheese bread.

Pinterest was created to help people create online collections of things they love and things that inspire them.

Took off as a fantasyland for food porn addicts, fashion lovers and people seeking home renovation and decor ideas.

16 % of the U.S. Internet users. Only 1 percent fewer in Twitter (that started in 2006!)

Companies were initially worried about using Pinterest because of copyright infringement; however, no one has been sued.

Pinterest Psychology 101 — pinning makes it easy for users to collect online research and ideas in one place on virtual bulletin boards — places where they can pin internet treasures they fall in love with.

Provides visual reminders of who we are. We love displays and symbols and stuff that tells that story.  And it also says who we want to be.

The two most powerful human drivers that lead people to buy stuff are aspiration and acquisition.  Pinterest does both.

Survey by Steelhouse shows Pinterest users are 79 more likely to purchase something they spot on Pinterest than Facebook. And Pinterest produces four times the revenue per click than Twitter.

The Art of the Pin

Pinterest is eye candy — so every pin must be visually compelling. You content must be a collectors item. It must be special.

You organize your internet finds into categories or boards. Boards can be treated by businesses like virtual store fronts.

Create context with the pin’s caption. Make it more engaging and fun. For example, don’t just say, “Green tea.” Say, “Dumped by your girlfriend? Drink this tea.”  When you share other people’s pins (or content) you can add context with your captions. Say you have a tea company and you pin another company’s tea pot. You can write, “pouring tea may result in scalding yourself with hot water.”

Questions to ask about your Pinterest Content:

  1. Does my picture feed the consumer dream?
  2. Did I give my boards clever, creative titles?
  3. Have I included a price when appropriate?
  4. Does every photo include a hyperlink?
  5. Could this pin double as an ad or act as an accompanying photo for an article featured in a top-flight magazine?
  6. Is this image easily categorized so people don’t have to think too hard about where to re-pin it on their boards.

If you want to reach a female audience, Pinterest is your platform of choice! It is highly effective to move customers to take action.

Instagram

Instagram was founded in October 2010.  Was originally a geolocation app called Burbn

In two years, it boasted 130 million monthly active users! Forty million photos are uploaded every day. And there is a new Instagram user signing on every second.  It took Flicker two years to get to 100 million. Instagram did it in eight months. Facebook bought it for one billion dollars. Instagram photos generate 1,000 comments per second. In 2013, Instagram started allowing 15-second videos to compete with Vine.

Tips for creating successful Instagram content:

  1. Use your content to express yourself authentically, not commercially.
  2. Reach the Instagram generation.
  3. Go crazy with hashtags. The more the merrier.
  4. Become explore-worthy.  Explore is where Instagram highlights content it deems to be excellent.

Right hooks are harder to land on Instagram, because unlike Pinterest, you can’t link out. (But you can in the caption.)

 

  1. Is my image artsy and indie enough for the “Instagram” crowd?
  2. Have I included enough descriptive hashtags?
  3. Are my stories appealing to the younger generation (In your case — YOU!)

Linkedin

200 million members. Let me repeat that. 200 million members. Get two new members per seconds. 2.8 million companies have a Linkedin company page.  Executives from all 2012 fortune 500 companies are members.

Great analogy from Gary V: If Facebook is the dining room for entertaining, Linkedin is the library  where deals are done. People are hungry for professional info.

Vine — six second videos. Founded January 2013 and had 13 million users.

Snapchat. Founded in September 2011. Quickly had 60 million snaps per day.

90-9-1 rule (90% consume media, 9% edit and 1% create) has been changed to 75-20-5 thanks to Snapchat.

 

Tribes:

Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are “sheepwalking” their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

In review: 

If Content is King, Context is God.

The great equalizer is effort. It doesn’t matter if your competitor is three times bigger than you and built like a truck or if it has a massive marketing budget, what matters is the effort you put into your work.

Social media gives you access to your market. You can start the conversation.

You are a media company.

 

 

 

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Review of Chainsaws & Casseroles! “He hits it out of the park”

CU_VKJKUwAIY96m.jpg-largeBy Jim Ewing, Special to The Clarion-Ledger

Mississippians are well acquainted with The Clarion-Ledger editorial cartoonist Marshall Ramsey’s sometimes hilarious, other times insightful and hard-hitting cartoons, but with his second book of essays and cartoons, he hits it out of the ballpark.

His published books of cartoons over the years have amply showcased why he is a two-time Pulitzer Prize finalist, and his previous short story book “Fried Chicken & Wine” (2012) showed mastery in the art of story telling.

His new book, “Chainsaws and Casseroles,” (Tiny Wheels), however, demonstrates that Ramsey has hit his stride not only as a cartoonist but also in translating his humor and commentary on matters large and small in the written form.

To read the rest, click here:

http://www.clarionledger.com/story/life/books/2015/11/28/review-marshall-ramseys-chainsaws-casseroles/76232856/

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The recipe book for a smile

12068769_10156105858020721_1321437225889880728_o“Chainsaws & Casseroles? Is that a recipe book?”

No.

You wouldn’t want to eat my cooking. It would take a chainsaw to cut. No, the title comes from something else — it represents who we are.

Think about it. If a tornado hit your house today, before you could crawl out of the rubble, a church van would be in your front yard full of people with chainsaws and casseroles. They’d cut the trees and then feed you.

That’s who we are; that’s what we’re all about.

My book has 85 short stories and essays in it. And if there is a golden thread that runs through it, it would be this: When things get bad, we get good.

I also believe that humor is the secret sauce for survival. If you can’t laugh at what frightens you, you’ll go crazy. So there are laughs in it, too.

So if you’re looking for the perfect book for someone who needs a lift or a smile, I can help you.

Come to think of it, maybe it is a recipe book after all. The recipe for surviving this crazy world we all live in.

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The fast while I feast

Happy Sunday morning.
 
The squirrels have frost on their nuts, so at least it finally feels like November. It’s hard to get in the spirit of Thanksgiving or Christmas when it’s 80 degrees and you have back sweat. (P.S. I hope the cold weather gets you in the gift buying mode — and I can suggest a really good book to buy. It’s perfect for everyone who loves a good story.)
 
Today’s a day off for me — well, a day to catch up on stuff I haven’t gotten done because I’ve been on the road. Amy just finished a really cool ornament fundraiser for her school. The boys are out on Thanksgiving break. Today is a day to clean up the mess that accumulated for the past three weeks. Then I’ll be out selling books until after Christmas.
 
But before I do, I am going to take a brief Social Media/work break around Thanksgiving. Why? It’s easier to be thankful when you’re not staring at a screen.
 
So I’ll go dark on Tuesday and come back on Friday. It’s a fast while I feast.
 
Until then, have a great Sunday. We have so much to be thankful for.
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The Memory Box

I’ve never seen him with razor stubble.

I’ve never seen him sleep late.

I’ve never seen him in his pajamas.

Until this trip.

I knocked on his door at 8 a.m. and his weak voice answered. I walked into his room and saw that he was still lying in bed.

“Hey, you’re missing breakfast.”

The Dave Ramsey I know would never miss a meal.

But the Dave Ramsey I know is being stolen from us by a cruel thief. And the Dave Ramsey I know was having a rough day.

He struggled dressing because getting out of bed is harder now. Dad has always been a modest man, like his father before him — so I walked back out in the hall to give him his earned privacy.

The place where he is living has shadowboxes outside of each room — let’s just call it a memory box. It’s a shrine where families can put together little displays about each patient’s life. Mother put together a nice one for dad. There’s a picture of the whole family at their 50th anniversary trip to Destin. My youngest son is just a baby in that picture. My brother-in-law Adam is smiling next to my sister. My boys are small. My nephews are, too. They aren’t small anymore. ALS took Adam from us. Now dad is fading into the night.

Change can be drastic. Time can be cruel.

I walked around and looked at some of the other resident’s displays. The lady across the hall is very young for an Alzheimer’s patient. I looked at the pictures of her family and their smiles as they posed while traveling and at family gatherings. They had no idea of the hell that was about to fall upon them just a few years later. Next door was a shrine to a man who was in the Navy. He looked so proud in his uniform. So regal. Down the hall, a beautiful lady in her swimsuit from the 1950’s. She had a gorgeous smile. If she only had known.

Dad emerged from his room and we headed to the dining hall. As we passed the memory boxes, a truth struck me. I used to believe we are a sum of our memories. Now I know better.

Because the only thing we truly have is the moment we’re in. The rest is just a blessing.

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Restarting a good habit

I have not worked out since November 3rd. Nada. None. Not at all.

Until today.

It was ugly. But I did it.

I’ve been on the go lately. I’ve been working long days and traveling many miles. Sleep became a priority. And then I got sick.

Today, I’m heading to New Orleans to speak. This weekend I traveled to Oxford and Starkville. I’ve been writing checks my body can cash — but my account is starting to run low on funds.

I’m over the cold/flu/respiratory crud I had. My stomach nearly killed me today. But I was out there on the field.

It was very ugly. But I did it.

I write this because in 2010, I ran a marathon. And then, I had to take on a second job. I gave up exercise and substituted sodas to keep me awake and going.

I gained 50 lbs. in a year.

To hell if I’m doing THAT again.

So even though today’s workout was one of my worst, I consider it one of my best. Why? I had the courage to overcome my fatigue and push myself once again. I made a deposit in my health’s bank account. I restarted working out.

It was very very ugly. But I did it.

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The Motherlode

People ask me what cartoon is my favorite cartoon — and most days, it’s one I didn’t even draw. It’s of a miner digging for diamonds — but who gives up right before he strikes the motherlode.

Why is it my favorite? I think of that when I am tired and am thinking about quitting. I think of it when I think of what I’m going to do next. I think of it when I get up and push when I don’t want to.

Living in Mississippi, I see people working amazingly hard everyday. I see farmers out working their fields and workers who are balancing two and even three jobs to make things meet. They quietly keep fighting. I’m sure there are days when they’d like to give up because it’s too hard, too. But they don’t — because they can’t and because they’re too strong to quit.

I do a lot of things. Some better than others. And I used to believe that they all would lead me to that motherlode. But after this week — a week where I gave a bucket-list speech to TEDx, flew in a P-51D Mustang, signed books in two of the best bookstores in America, did a radio show, filmed for my TV show and traveled around the state — I figured something out:

The work itself is the motherlode.

I’m not sure what the future will bring. But I’m going to quit worrying about it so much. I’m just going to keep digging and enjoying the ride. The diamonds surround me.

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The Coffee Club

Yesterday morning at the Winona McDonalds there were six older men sitting in the corner, drinking coffee and trying to solve the world’s problems. I’m sure they’ll be back today and tomorrow, too. Not sure there is anything truly more American than old men sitting in a corner of a restaurant shooting the bull.

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Seven thoughts on TEDxJackson

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1. It’s one of the best events in the state. Not just because it is a series of great presentations (it is), but because of the conversations and relationships built during the breaks. The talent in the audience alone should make Mississippi very proud. I hope great things for Mississippi come out of this meeting of the minds.

2. The organizers did a fantastic job organizing the event. I emceed last year’s — and it was a good show. But this year’s ran even smoother. Kudos to my radio partner Rita B. Brent​ for doing a great job keeping the show going as emcee. She’s a major talent and has a bright career ahead of her. Everyone involved from the speakers to the organizers to the sponsors should be very proud of themselves this morning.

3. Every speech was great in it’s own way. The quality was strong all the way across the board. Once again, Mississippi should be very proud. It was as goods as any TED event I’ve ever seen. Period.

4. Jim Barksdale is a very humble speaker — but listening to him talk about his career left me in awe.

5. I walked out of there with at least 100 good ideas for my career. But the main thing I am going to do is become a better listener. That’s really the secret to being a good salesperson.

6. I am a terrible judge of my own speaking, but according to the organizers, the speech coach and audience and social media feedback, I nailed it. I’ll admit, I was nervous — mainly because I was one of the last speakers and had all day to think about it. But I loved all the laughter, people quoting me on Twitter and the applause. I’ve given hundreds of speeches and feel like they led up to yesterday. I can’t wait to get the YouTube clip and post it for you to see.

7. I look forward to next year’s TEDxJackson.

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Talking TEDx

Ted

“Are you nervous?”

A friend asked me that yesterday about today’s TEDx talk I’m presenting.

“Not really.” I said with a shrug. I’ve given hundreds of speeches and they all have led up to this moment. Giving a TEDx talk is bucket list stuff for me.

My bucket list has had a good week.

I thought about what topic I’d present and decided creativity was one I was qualified to talk about — and resilience. I’ve done both the past few years. In my career, I’ve drawn over 7,000 cartoons. That’s a lot of ink and ideas. I’ve been a Finalist for the Pulitzer Prize a couple of times and seen my cartoons on refrigerators around town. I’ve also written and illustrated several books. But I think the biggest change — and the one I’m going to talk about — is how to supercharge your creativity in response to this 24/7 Social Media driven world.

In the old days (AKA, before the Internet), I just had to come into the office, read the paper and wait for my muse to show up. I’d then draw the cartoon that would show up on your driveway the next morning. Now, everything is nearly instantaneous. I have to be able to punch through the wall of resistance and pull back in an idea on demand. I’m constantly writing, preparing for radio and TV, updating social media, working on illustration projects and of course, drawing cartoons. My brain is going all the time.

And it has to be.

The secret to Social Media is to be practically instantaneous with your ideas. That means you have to constantly do your homework and have your brain trained to be able to produce at the drop of a hat.

I’ll touch on that today.

But I will also talk about overcoming fear. Fear is the devil walking the earth. It and long-term stress are salt on creativity’s slug. You have to get past them. I do it through H.O.P.E. (Humor, Opportunity to Serve, Physical Fitness and Education). I overcome long-term stress by scheduling my day, not creating to-do lists. I’ve struggled with the fear of my work not being good enough. Some career setbacks unleashed that monster. But hard work and persistence helped me slay it.

Failure is only failure if you don’t get back up and learn from it.

At 4:15, I will be standing in a big red dot and living my dream. I have 18 minutes to make my mark in the world. I will take out a pen and scratch off one more thing on my life’s bucket list.

And no, I’m not nervous. I’m excited beyond words.

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