Category Archives: Class Notes

Class Notes: October 27

No class Tuesday, October 27. Class on Thursday.  Use your time to prepare to demonstrate to the class what you’ve been doing social media wise to promote your project.  

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Class Notes: October 20, 2015

Great news! Tests will be returned this morning. And even better news, those who showed up to take it did well on it.  The bad news? Well for those who didn’t show, you get to write a makeup paper. Check … Continue reading

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Class Notes: October 15, 2015

TEST #2 TODAY! DON’T BE LATE — and DON’T MISS IT. If you miss the test, you have to write a paper. I don’t give makeups (per the syllabus) See you bright and early.

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Class Notes October 13, 2015

The 2nd test will be Thursday, October 15.  Be on time. No makeups will be given. You, per the syllabus, can write a paper to make up your grade. I pick the topic. The Test will be derived from the … Continue reading

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Social Media Campaign

The secret of promoting on social media is creating a campaign that doesn’t seem like a campaign. You have to have the classic advertising maxims involved (three to five insertions of an add to get attention — something I learned … Continue reading

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Class Notes: Thursday, September 9, 2015 — Review

The mission of this class is to study the world of social media, to build a strong personal brand, to learn to use the different platforms effectively and to avoid ethical disasters that can instantly blow up the strongest brands. … Continue reading

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