Their faces told stories

CV90x2fUYAESopTMy work was done and I sat down.

I had just delivered a brief commencement address (no one was in that room to hear me speak so I kept it fairly short). The plastic bottle touched my lips and water quenched my thirst.

And then I began to watch.

One by one, the Mississippi University for Women graduates crossed the stage in front of me. Black, white, tall, thin, short, every shape, size and color. Male and female — they all had one thing in common: They gripped their diplomas tightly. Cameras went off and parents and loved ones burst with joy.

I watched closely.

Their faces told stories. Some had big smiles on their faces. Others looked nervous — like their futures were in question. Twenty five years ago, mine was. I felt their angst.

There was pride on some of the faces. Some had come back to get degrees. They had the look of accomplishment that is hard to explain unless you’ve been there. This was a second chance. Or even a third. But all carried a dream in their hearts. A slight smile on the passing faces gave it away.

Within the distance of a small stage, the marchers’ lives changed. By the time they sat down again, they were college graduates.

I watched as they passed me.

I saw their pride. I felt it, too.

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The Commencement Speech

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I’m sitting here penning a few thoughts for the commencement speech I’m giving at the W on Friday. They had hoped to see an early copy of the speech, but since I really don’t write speeches, I don’t have anything to give them. The last time I wrote a speech was in college. When you write a speech, it sounds like you are reading a speech. And no one wants to hear THAT.

I know what I’m going to say, though. Nearly a quarter of a century has passed since I was sitting in the audience listening to my graduation’s commencement speaker. It was then-U.S. Senator Jim Sasser. You want to know something? I don’t remember a moment of it. Not a single word. I’m sure his wisdom would have saved me from myself and the mistakes I was about to start making (mistakes I had to make, but I’m getting ahead of myself). When I graduated, it was almost like a death. I was in shock and didn’t know what do next.

That’s when I face-planted.

I couldn’t find a job in newspapers. No one wanted an editorial cartoonist. (Come to think of it, that really hasn’t changed). I fell back on what I had done as a part-time job in high school. I went to work as a janitor at Pope High School in Marietta, Georgia. It was the most important year in defining who I am today.

I’m not going to tell you that story again, because I have several times. But looking back on my life, I see a pattern. My bad moments were what propelled me toward my best ones.

Why? Part of it is this: When times are good, you’re not motivated to change. Pain and discomfort is a powerful motivator. After I had melanoma, I began to crave security — it’s only natural. (When your own skin tries to kill you, you want to make the anxiety stop). I fell into a very comfortable comfort zone. Unfortunately, my industry — newspapers — was about to get tossed into a huge storm of change. I was caught flatfooted when I was made part-time. The pain of seeing my wife scared motivated me. It still motivates me to this day.

Right now, I’m losing my dad to dementia and am watching my mom struggle with her own illnesses. Living away, I feel guilty not being able to be there as often as I would like. But it has caused a time of self reflection. The pain is pushing me to make changes in my own life and family.

The one thing I’ve learned from the dementia is that not only is the future not guaranteed, neither are your memories of the past. All we have is this very moment we are living in.

I know, I know — that borders on fortune cookie territory. But it’s getting hammered into my skull pretty hard right now. I regret taking so much of my life for granted. I won’t make the same mistakes twice.

I’ve struggled with fear for a long time and loathe it. I see it being peddled by demigods and shoved down our throats by people who seek power. I reject that fear. Not because there isn’t anything to be afraid of — we don’t don’t get out of this life alive. But if all I have is this moment, I choose to live bravely and not as a slave to my fears. I chose to seek peace and to lift up those around me. I hope I can make them laugh. I hope I can make them think. Heck, if I make people mad, that’s fine, too. I saw one person commenting on one my cartoons by saying I’m a crossdresser. Trust me, I’d make an ugly woman.

So Friday, I’ll stand up in front of a talented bunch of graduates. I’ll tell them to live in the moment, chase their dreams, reject fear and look for the good in the bad. I might even give them some tips on how to be a good custodian. Because you never know where a job like that could lead you.

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Special Projects final exam study guide

Tomorrow’s final (Monday) is at 1 p.m. It will be 25 questions and multiple choice and true/false.

DO NOT BE LATE. DO NOT MISS CLASS. We’ll gave a brief discussion and then you’ll hit the test. The test will be a mix of the previous three tests you’ve taken. So review these three study guides (pages of notes from the earlier exams) and your earlier exams. I’m grading Exam 3 right now and will return it Monday. 10924727_799878773398684_2051183510091765694_n

See you tomorrow. And thank you for being a great class. I know you’ve got bright futures ahead of you.

Test one study page link.

Test two study page link.

Test three study page link.

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Chainsaws & Casseroles

01ChainSaws copyHail pelted the armored SUV nicknamed “The TANK.”  The driver nervously steered into the teeth of the storm while the navigator quietly examined the radar on his laptop. In front of them, a giant mile-wide wedge tornado thrashed across the Mississippi countryside.

“It’s a MONSTER!” the driver yelled over the roar of the hail. “Look at that wedge! Check the map, Dr. Z. Are we headed the right way?!?”

The Dr. Z, the navigator, looked over his reading glasses and calmly said, “Yes Mike. But I don’t need a map. The tornado is headed toward Desoto Flats. It’s my hometown.”

Dr. Z, or Jimmy Zacharias, was the grandson of Greek immigrant Apostle Zacharias. Apostle had moved to Desoto Flats, Mississippi, after World War II and opened a hardware store.  His son, James, inherited Zacharias Hardware when Apostle died of a massive heart attack.  James’ son, James Jr. was to take over for him.  At least that was how it was supposed to be; however, James Jr., or Jimmy as everyone called him, loved the weather.  He was fascinated by an old Indian legend that said the love and sacrifice of an Indian squaw for a European explorer protected Desoto Flats from tornadoes.  Jimmy studied weather from the time he was a young child.  A scholarship offer from the University of Oklahoma was to be his big break in to the weather business.

Except that his father would have nothing to do with it.

“Who will take over the business?!?  I need you! I forbid you to go,” his father screamed on that fateful August night.

“And you can’t stop me,” Jimmy yelled as he slammed the door in his father’s face.

Those were the last words he had said to his father in over 25 years.

Jimmy excelled at meteorology. He graduated with a 4.0, earned his masters and then his doctorate. He specialized in tornado formation and spent many hours chasing massive storms on the Great Plains. His big break came when Hollywood producers approached him about a new reality cable TV show called “Tornado Hunters.”  An acting coach helped him lose his southern accent, a network executive suggested he change his name to Dr. Z and Hollywood created a cable TV legend.

Dr. Z was a star. And, like a star, he was lightyears away from Desoto Flats.

The Weather Network, a cable network based out of New York, hired Dr. Z to be its lead forecaster/storm reporter.  Dr. Z’s fame quickly rose even higher. If Dr. Z showed up in your neighborhood, you knew doom was not far behind.  Dr. Z used his charm, scientific knowledge and rugged good looks to woo America and chase tornadoes.

Now he could do nothing as he chased one right into his old hometown.

“OMIGOD.” he mumbled.  His heart sank.

The TANK navigated through the downed trees, debris and fallen power poles. Dr. Z looked for familiar landmarks.  None were to be found. The Pemberton Elementary school was gone. The Courthouse, built after Sherman had burned the old one, was leveled. Zacharias Hardware was gone. People walked in shock around the town square.  It looked like a scene from “Walking Dead.”

Mike pulled the TANK over and he, Dr. Z and the cameraman got out to render aid.  People first, tornadoes second was their motto.  Dr. Z watched as the tornado roared over the horizon. Judging by the apocalyptic damage, it had to be an EF-4 or 5.

Dr. Z pulled out his cell phone. No bars. He threw it down and then dug through the TANK for his satellite phone. He called his assistant in New York. “Jan, this is Z. We’re in the middle of Mississippi. Tell the boss we need some aid send down here.  Tell him to pull some strings. Call the damned President. And tell the boss I’m also taking some time off.  I have some work to do.”

Jimmy looked around at what was left of Desoto Flats. God’s finger, as he called tornadoes, had destroyed over 100 years of history in seconds.

Mike put a compress on an older lady’s head. Dr. Z recognized her as Anne Smith, his old Sunday school teacher.

“Mrs. Smith,” Dr. Z called out.

Mrs. Smith weakly muttered, “Jimmy?”

“Where are my parents?”

Mrs. Smith shrugged. “You seen my kitty, Jimmy?”

She was in shock.

Dr. Z ran toward his parents’ house.  The Victorian home had been built strong and had a storm cellar. He knew there was a chance his parents had survived.  Bodies littered the streets.  He pulled out the satellite phone again: “Jan, tell them there are mass casualties, too. WE NEED HELP!”

Dr. Z had lost his calm, cool demeanor. Even his southern accent started coming back.

He ran to the corner of Main and Stonewall Street looking for his parents house.

“MOM!  DAD!  MOM! DAD!”

He was silent for a second to hear any reply. The town was eerily quiet.  The smell of pine burned his nose.

“MOM! DAD!  MOM! DAD!”

He heard scratching coming from the storm cellar. It was covered with six-feet of debris.

Dr. Z started throwing boards out of the way.  He then stepped on a nail which went through his foot, but the pain didn’t stop him.

“MOM! DAD!”

Fifteen minutes later, he pulled open the steel door. There, in the darkness of the cellar, were his parents. All three broke down in tears. The Prodigal Son had come home.

As they walked back to the TANK, Dr. Z called out to his crew: “Hey! I want you to meet my folks!”

“You have parents?” Mike asked with honest shock. “You were actually born and raised somewhere? ” Dr. Z had kept his past very private.

Now, though, he hugged the two people he had missed so much. “I’m sorry. So sorry.”

Then a miracle happened. As the town crawled out of the rubble, church vans full of people with chainsaws and casseroles arrived to help Desoto Flats, Mississippi. Nature had done its best to knock the town down. But it was lifted back up by the compassion of strangers. Dr. Z smiled. Why had he run from this? Why had been gone so long?

Dr. Z held his parents and smiled. The storms he had chased for years finally led Jimmy Zacharias back home.

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CLASS NOTES: Special Projects Test tomorrow

Thursday’s test will come from this material, which I went over in class:

From Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013. … By Gary Vaynerchuk

UnknownPinterest was launched in March, 2010.  In 2013, it had 48.7 million users and grew 379,599%. 68% of it’s users are women and half of them are mothers.

The most repined pin is a recipe for garlic cheese bread.

Pinterest was created to help people create online collections of things they love and things that inspire them.

Took off as a fantasyland for food porn addicts, fashion lovers and people seeking home renovation and decor ideas.

16 % of the U.S. Internet users. Only 1 percent fewer in Twitter (that started in 2006!)

Companies were initially worried about using Pinterest because of copyright infringement; however, no one has been sued.

Pinterest Psychology 101 — pinning makes it easy for users to collect online research and ideas in one place on virtual bulletin boards — places where they can pin internet treasures they fall in love with.

Provides visual reminders of who we are. We love displays and symbols and stuff that tells that story.  And it also says who we want to be.

The two most powerful human drivers that lead people to buy stuff are aspiration and acquisition.  Pinterest does both.

Survey by Steelhouse shows Pinterest users are 79 more likely to purchase something they spot on Pinterest than Facebook. And Pinterest produces four times the revenue per click than Twitter.

The Art of the Pin

Pinterest is eye candy — so every pin must be visually compelling. You content must be a collectors item. It must be special.

You organize your internet finds into categories or boards. Boards can be treated by businesses like virtual store fronts.

Create context with the pin’s caption. Make it more engaging and fun. For example, don’t just say, “Green tea.” Say, “Dumped by your girlfriend? Drink this tea.”  When you share other people’s pins (or content) you can add context with your captions. Say you have a tea company and you pin another company’s tea pot. You can write, “pouring tea may result in scalding yourself with hot water.”

Questions to ask about your Pinterest Content:

  1. Does my picture feed the consumer dream?
  2. Did I give my boards clever, creative titles?
  3. Have I included a price when appropriate?
  4. Does every photo include a hyperlink?
  5. Could this pin double as an ad or act as an accompanying photo for an article featured in a top-flight magazine?
  6. Is this image easily categorized so people don’t have to think too hard about where to re-pin it on their boards.

If you want to reach a female audience, Pinterest is your platform of choice! It is highly effective to move customers to take action.

Instagram

Instagram was founded in October 2010.  Was originally a geolocation app called Burbn

In two years, it boasted 130 million monthly active users! Forty million photos are uploaded every day. And there is a new Instagram user signing on every second.  It took Flicker two years to get to 100 million. Instagram did it in eight months. Facebook bought it for one billion dollars. Instagram photos generate 1,000 comments per second. In 2013, Instagram started allowing 15-second videos to compete with Vine.

Tips for creating successful Instagram content:

  1. Use your content to express yourself authentically, not commercially.
  2. Reach the Instagram generation.
  3. Go crazy with hashtags. The more the merrier.
  4. Become explore-worthy.  Explore is where Instagram highlights content it deems to be excellent.

Right hooks are harder to land on Instagram, because unlike Pinterest, you can’t link out. (But you can in the caption.)

 

  1. Is my image artsy and indie enough for the “Instagram” crowd?
  2. Have I included enough descriptive hashtags?
  3. Are my stories appealing to the younger generation (In your case — YOU!)

Linkedin

200 million members. Let me repeat that. 200 million members. Get two new members per seconds. 2.8 million companies have a Linkedin company page.  Executives from all 2012 fortune 500 companies are members.

Great analogy from Gary V: If Facebook is the dining room for entertaining, Linkedin is the library  where deals are done. People are hungry for professional info.

Vine — six second videos. Founded January 2013 and had 13 million users.

Snapchat. Founded in September 2011. Quickly had 60 million snaps per day.

90-9-1 rule (90% consume media, 9% edit and 1% create) has been changed to 75-20-5 thanks to Snapchat.

 

Tribes:

Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are “sheepwalking” their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

In review: 

If Content is King, Context is God.

The great equalizer is effort. It doesn’t matter if your competitor is three times bigger than you and built like a truck or if it has a massive marketing budget, what matters is the effort you put into your work.

Social media gives you access to your market. You can start the conversation.

You are a media company.

 

 

 

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Review of Chainsaws & Casseroles! “He hits it out of the park”

CU_VKJKUwAIY96m.jpg-largeBy Jim Ewing, Special to The Clarion-Ledger

Mississippians are well acquainted with The Clarion-Ledger editorial cartoonist Marshall Ramsey’s sometimes hilarious, other times insightful and hard-hitting cartoons, but with his second book of essays and cartoons, he hits it out of the ballpark.

His published books of cartoons over the years have amply showcased why he is a two-time Pulitzer Prize finalist, and his previous short story book “Fried Chicken & Wine” (2012) showed mastery in the art of story telling.

His new book, “Chainsaws and Casseroles,” (Tiny Wheels), however, demonstrates that Ramsey has hit his stride not only as a cartoonist but also in translating his humor and commentary on matters large and small in the written form.

To read the rest, click here:

http://www.clarionledger.com/story/life/books/2015/11/28/review-marshall-ramseys-chainsaws-casseroles/76232856/

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The recipe book for a smile

12068769_10156105858020721_1321437225889880728_o“Chainsaws & Casseroles? Is that a recipe book?”

No.

You wouldn’t want to eat my cooking. It would take a chainsaw to cut. No, the title comes from something else — it represents who we are.

Think about it. If a tornado hit your house today, before you could crawl out of the rubble, a church van would be in your front yard full of people with chainsaws and casseroles. They’d cut the trees and then feed you.

That’s who we are; that’s what we’re all about.

My book has 85 short stories and essays in it. And if there is a golden thread that runs through it, it would be this: When things get bad, we get good.

I also believe that humor is the secret sauce for survival. If you can’t laugh at what frightens you, you’ll go crazy. So there are laughs in it, too.

So if you’re looking for the perfect book for someone who needs a lift or a smile, I can help you.

Come to think of it, maybe it is a recipe book after all. The recipe for surviving this crazy world we all live in.

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The fast while I feast

Happy Sunday morning.
 
The squirrels have frost on their nuts, so at least it finally feels like November. It’s hard to get in the spirit of Thanksgiving or Christmas when it’s 80 degrees and you have back sweat. (P.S. I hope the cold weather gets you in the gift buying mode — and I can suggest a really good book to buy. It’s perfect for everyone who loves a good story.)
 
Today’s a day off for me — well, a day to catch up on stuff I haven’t gotten done because I’ve been on the road. Amy just finished a really cool ornament fundraiser for her school. The boys are out on Thanksgiving break. Today is a day to clean up the mess that accumulated for the past three weeks. Then I’ll be out selling books until after Christmas.
 
But before I do, I am going to take a brief Social Media/work break around Thanksgiving. Why? It’s easier to be thankful when you’re not staring at a screen.
 
So I’ll go dark on Tuesday and come back on Friday. It’s a fast while I feast.
 
Until then, have a great Sunday. We have so much to be thankful for.
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The Memory Box

I’ve never seen him with razor stubble.

I’ve never seen him sleep late.

I’ve never seen him in his pajamas.

Until this trip.

I knocked on his door at 8 a.m. and his weak voice answered. I walked into his room and saw that he was still lying in bed.

“Hey, you’re missing breakfast.”

The Dave Ramsey I know would never miss a meal.

But the Dave Ramsey I know is being stolen from us by a cruel thief. And the Dave Ramsey I know was having a rough day.

He struggled dressing because getting out of bed is harder now. Dad has always been a modest man, like his father before him — so I walked back out in the hall to give him his earned privacy.

The place where he is living has shadowboxes outside of each room — let’s just call it a memory box. It’s a shrine where families can put together little displays about each patient’s life. Mother put together a nice one for dad. There’s a picture of the whole family at their 50th anniversary trip to Destin. My youngest son is just a baby in that picture. My brother-in-law Adam is smiling next to my sister. My boys are small. My nephews are, too. They aren’t small anymore. ALS took Adam from us. Now dad is fading into the night.

Change can be drastic. Time can be cruel.

I walked around and looked at some of the other resident’s displays. The lady across the hall is very young for an Alzheimer’s patient. I looked at the pictures of her family and their smiles as they posed while traveling and at family gatherings. They had no idea of the hell that was about to fall upon them just a few years later. Next door was a shrine to a man who was in the Navy. He looked so proud in his uniform. So regal. Down the hall, a beautiful lady in her swimsuit from the 1950’s. She had a gorgeous smile. If she only had known.

Dad emerged from his room and we headed to the dining hall. As we passed the memory boxes, a truth struck me. I used to believe we are a sum of our memories. Now I know better.

Because the only thing we truly have is the moment we’re in. The rest is just a blessing.

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Restarting a good habit

I have not worked out since November 3rd. Nada. None. Not at all.

Until today.

It was ugly. But I did it.

I’ve been on the go lately. I’ve been working long days and traveling many miles. Sleep became a priority. And then I got sick.

Today, I’m heading to New Orleans to speak. This weekend I traveled to Oxford and Starkville. I’ve been writing checks my body can cash — but my account is starting to run low on funds.

I’m over the cold/flu/respiratory crud I had. My stomach nearly killed me today. But I was out there on the field.

It was very ugly. But I did it.

I write this because in 2010, I ran a marathon. And then, I had to take on a second job. I gave up exercise and substituted sodas to keep me awake and going.

I gained 50 lbs. in a year.

To hell if I’m doing THAT again.

So even though today’s workout was one of my worst, I consider it one of my best. Why? I had the courage to overcome my fatigue and push myself once again. I made a deposit in my health’s bank account. I restarted working out.

It was very very ugly. But I did it.

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