Author Archives: Marshall Ramsey

Class Notes: Midterm Study Guide

“Personal branding is a marketing practice to build around your career and personal name. If is about creating a persona and marketing yourself as an expert in your industry, which is why people should trust YOU and your opinions.” Lori … Continue reading

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Class Notes: 1/6/17

Steve Jobs on Marketing: https://youtu.be/keCwRdbwNQY Michael Hyatt on platform building: 30 min. https://youtu.be/VHHZ9cJZDrI Seth Godin on tribes: 14 min https://youtu.be/Q6vpBDFoMqc Business insider on Wendy’s http://www.businessinsider.com/wendys-roasting-people-twitter-hilarious-mcdonalds-retail-2017-1 Seth Godin on marketing, storytelling, etc: 19 min. https://youtu.be/Ci-dtOFHPhU Alyssia Burton Steele Ted Talk: https://youtu.be/VhKCjDF4drs … Continue reading

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Links for Class 1/5/17

VIDEO BREAK Ron Brown (TedX) The Personal Brand of You: https://youtu.be/rGbsb6aXbzc The 22 Immutable Laws of Branding: How to Build a Product of Service into a World Class Brand. Al and Laura Ries. Harper Business 2002 • Branding program should … Continue reading

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Self Branding: Notes on Gary Vaynerchuck’s video

1. Should you have quality or quantity? Both — but only about things you are passionate Barbour. You have to decide if you can do both. We all don’t get to be a famous “personal brand”. But unlike our parents, we … Continue reading

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Links for Class 1/4/17

Wendy’s Gives up the Chill http://www.indystar.com/story/entertainment/2017/01/03/wendys-twitter-account-has-given-up-all-chill/96103618/ Embarrassing celebrity Social Media Fails https://youtu.be/6txu641LxCw Top-Five Personal Branding Fails https://www.workitdaily.com/personal-branding-fail/ 15 Ways to wreck your personal brand and fail at Social Selling: https://www.krusecontrolinc.com/ways-wreck-personal-brand-fail-social-selling/ AND! Multiple Social Media Platforms can make you depressed! https://knowridge.com/2017/01/depression-risk-grows-with-use-of-more-social-media-sites-2/ … Continue reading

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Best of 2016 cartoons

Sure, 2016 brought us a nasty presidential election and took a chunk of our celebrities –but it also gave me some great cartoon material! Here are 39 of my favorite cartoons from 2016. Happy New Year! 

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An Open Letter to 2017

An open letter to 2017 Dear 2017, Welcome to the world. So many have high expectations for you — your predecessor didn’t do well on its annual performance review. We know you can do better. And you will. Because we … Continue reading

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An open letter to 2016

An open letter to 2016 Dear 2016, Thanks for nothing, jackass. You’ve taken a bushel of our favorite celebrities. Carrie Fisher and Debbie Reynolds back-to-back? Really? Arnold Palmer, John Glenn, Alan Rickman, Gene Wilder, Prince, David Bowie, George Michael and … Continue reading

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How to take charge of your health in 2017

I was exhausted. Depressed. And 50 lbs. overweight. For the past few months, I had been working 14 hours a day and self-medicating with Coca Cola (I love me some Coca Cola). I had gone from running a marathon on … Continue reading

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We’re Still Here

At mile three, I chugged through the woods and made my way out onto the Natchez Trace. A cold wind whipped across the Reservoir, making my bones ache. I paused for a second and lifted my camera. In front of … Continue reading

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