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Monthly Archives: January 2017
The secret of promoting on social media is creating a campaign that doesn’t seem like a campaign. You have to have the classic advertising maxims involved (three to five insertions of an add to get attention — something I learned … Continue reading
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It’s 5:56 a.m.
It’s 5:56. Your alarm has gone off three times, so you have to get up. Eventually. You have a tough day ahead and the next hour will be insane as you try to get you and your family ready. The … Continue reading
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Class Notes January 10
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Chapters 1-3 Video: The evolution of internet marketing. Your number one-job is to tell your story to the consumer wherever they … Continue reading
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The tough, but right call.
Putting on a race involves skill, planning, cooperation and lots of luck. You can control many parts of it, but you can’t control the weather. Today, John Noblin and his team woke up with a nightmare on their hands. You … Continue reading
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Class Notes: Midterm Study Guide
“Personal branding is a marketing practice to build around your career and personal name. If is about creating a persona and marketing yourself as an expert in your industry, which is why people should trust YOU and your opinions.” Lori … Continue reading
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Class Notes: 1/6/17
Steve Jobs on Marketing: https://youtu.be/keCwRdbwNQY Michael Hyatt on platform building: 30 min. https://youtu.be/VHHZ9cJZDrI Seth Godin on tribes: 14 min https://youtu.be/Q6vpBDFoMqc Business insider on Wendy’s http://www.businessinsider.com/wendys-roasting-people-twitter-hilarious-mcdonalds-retail-2017-1 Seth Godin on marketing, storytelling, etc: 19 min. https://youtu.be/Ci-dtOFHPhU Alyssia Burton Steele Ted Talk: https://youtu.be/VhKCjDF4drs … Continue reading
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Links for Class 1/5/17
VIDEO BREAK Ron Brown (TedX) The Personal Brand of You: https://youtu.be/rGbsb6aXbzc The 22 Immutable Laws of Branding: How to Build a Product of Service into a World Class Brand. Al and Laura Ries. Harper Business 2002 • Branding program should … Continue reading
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Self Branding: Notes on Gary Vaynerchuck’s video
1. Should you have quality or quantity? Both — but only about things you are passionate Barbour. You have to decide if you can do both. We all don’t get to be a famous “personal brand”. But unlike our parents, we … Continue reading
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Links for Class 1/4/17
Wendy’s Gives up the Chill http://www.indystar.com/story/entertainment/2017/01/03/wendys-twitter-account-has-given-up-all-chill/96103618/ Embarrassing celebrity Social Media Fails https://youtu.be/6txu641LxCw Top-Five Personal Branding Fails https://www.workitdaily.com/personal-branding-fail/ 15 Ways to wreck your personal brand and fail at Social Selling: https://www.krusecontrolinc.com/ways-wreck-personal-brand-fail-social-selling/ AND! Multiple Social Media Platforms can make you depressed! https://knowridge.com/2017/01/depression-risk-grows-with-use-of-more-social-media-sites-2/ … Continue reading
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Best of 2016 cartoons
Sure, 2016 brought us a nasty presidential election and took a chunk of our celebrities –but it also gave me some great cartoon material! Here are 39 of my favorite cartoons from 2016. Happy New Year!
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