-
Archives
- August 2024
- July 2024
- June 2024
- May 2024
- February 2024
- November 2023
- October 2023
- September 2023
- August 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- May 2022
- April 2022
- March 2022
- January 2022
- December 2021
- October 2021
- July 2021
- May 2021
- January 2021
- November 2020
- September 2020
- August 2020
- July 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- May 2018
- April 2018
- March 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
-
Meta
Monthly Archives: January 2017
The secret of promoting on social media is creating a campaign that doesn’t seem like a campaign. You have to have the classic advertising maxims involved (three to five insertions of an add to get attention — something I learned … Continue reading
Posted in Uncategorized
Leave a comment
It’s 5:56 a.m.
It’s 5:56. Your alarm has gone off three times, so you have to get up. Eventually. You have a tough day ahead and the next hour will be insane as you try to get you and your family ready. The … Continue reading
Posted in Writing
Leave a comment
Class Notes January 10
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Chapters 1-3 Video: The evolution of internet marketing. Your number one-job is to tell your story to the consumer wherever they … Continue reading
Posted in Class Notes, Uncategorized
Leave a comment
The tough, but right call.
Putting on a race involves skill, planning, cooperation and lots of luck. You can control many parts of it, but you can’t control the weather. Today, John Noblin and his team woke up with a nightmare on their hands. You … Continue reading
Posted in Uncategorized
1 Comment
Class Notes: Midterm Study Guide
“Personal branding is a marketing practice to build around your career and personal name. If is about creating a persona and marketing yourself as an expert in your industry, which is why people should trust YOU and your opinions.” Lori … Continue reading
Posted in Class Notes, Uncategorized
Leave a comment
Class Notes: 1/6/17
Steve Jobs on Marketing: https://youtu.be/keCwRdbwNQY Michael Hyatt on platform building: 30 min. https://youtu.be/VHHZ9cJZDrI Seth Godin on tribes: 14 min https://youtu.be/Q6vpBDFoMqc Business insider on Wendy’s http://www.businessinsider.com/wendys-roasting-people-twitter-hilarious-mcdonalds-retail-2017-1 Seth Godin on marketing, storytelling, etc: 19 min. https://youtu.be/Ci-dtOFHPhU Alyssia Burton Steele Ted Talk: https://youtu.be/VhKCjDF4drs … Continue reading
Posted in Class Notes
Leave a comment
Links for Class 1/5/17
VIDEO BREAK Ron Brown (TedX) The Personal Brand of You: https://youtu.be/rGbsb6aXbzc The 22 Immutable Laws of Branding: How to Build a Product of Service into a World Class Brand. Al and Laura Ries. Harper Business 2002 • Branding program should … Continue reading
Posted in Class Notes
Leave a comment
Self Branding: Notes on Gary Vaynerchuck’s video
1. Should you have quality or quantity? Both — but only about things you are passionate Barbour. You have to decide if you can do both. We all don’t get to be a famous “personal brand”. But unlike our parents, we … Continue reading
Posted in Blog, Class Notes
Leave a comment
Links for Class 1/4/17
Wendy’s Gives up the Chill http://www.indystar.com/story/entertainment/2017/01/03/wendys-twitter-account-has-given-up-all-chill/96103618/ Embarrassing celebrity Social Media Fails https://youtu.be/6txu641LxCw Top-Five Personal Branding Fails https://www.workitdaily.com/personal-branding-fail/ 15 Ways to wreck your personal brand and fail at Social Selling: https://www.krusecontrolinc.com/ways-wreck-personal-brand-fail-social-selling/ AND! Multiple Social Media Platforms can make you depressed! https://knowridge.com/2017/01/depression-risk-grows-with-use-of-more-social-media-sites-2/ … Continue reading
Posted in Uncategorized
Leave a comment
Best of 2016 cartoons
Sure, 2016 brought us a nasty presidential election and took a chunk of our celebrities –but it also gave me some great cartoon material! Here are 39 of my favorite cartoons from 2016. Happy New Year!
Posted in Cartoon
Leave a comment