Seth Godin has a great blog today about the revolution of media choice. To sum it up, it talks about the change in the media landscape. How today that there is no singular control of a channel and how consumers have more choice than ever. You won’t be force-fed content any more. There is no more “front page” for information sources on the internet. People link to stories and content that is good. Content that interests them. Content that changes their lives. I hope my friends in the media business take note. It’s how the world is changing (and has changed) for our business. And I will suggest that it also represents a change for all of us. We now have uber-cheap labor competing against us from all around the world. We can only compete by being our very best.
What does it mean? Well for me, it means I need to get better. I need to create content that MEANS something to people. I need to be MY BEST. In everything we do. We live in a challenging era that requires us to be be our very best at all times. Period.
It was an epiphany for me. I need to do some things in my life much better. I (like you) can no longer afford to be who I was. Or settle for what others expect of me.
What a great messsge. That I need to put to work for myself.