Author Archives: Marshall Ramsey

Final exam study guide.

Posted on January 13, 2017 by Marshall Ramsey

Test tomorrow will be at 8 a.m. sharp. Make sure your alarm clock works.  It will be multiple choice, fill-in-the-blanks and a short essay. Anything on this list and on the first test is fair game for this test. Tipping … Continue reading →

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Class Notes Friday, January 13

Posted on January 13, 2017 by Marshall Ramsey

Happy Friday the 13th! Final tomorrow. Study guide will go live early Friday afternoon.  Test will be given at 8 sharp. Today we will have quick discussion on final chapters and will do class project for remainder of the class. … Continue reading →

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Class Notes: January 13th

Posted on January 12, 2017 by Marshall Ramsey

Good morning! Today we’ll dive deeper into Twitter, Pinterest and Instagram!    Questions to ask when creating Facebook micro-content Is the text too long? Is it provocative, entertaining or surprising? Is the photo striking and high-quality? Is the logo visible? … Continue reading →

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Posted on January 11, 2017 by Marshall Ramsey

The secret of promoting on social media is creating a campaign that doesn’t seem like a campaign. You have to have the classic advertising maxims involved (three to five insertions of an add to get attention — something I learned … Continue reading →

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It’s 5:56 a.m.

Posted on January 11, 2017 by Marshall Ramsey

It’s 5:56. Your alarm has gone off three times, so you have to get up. Eventually. You have a tough day ahead and the next hour will be insane as you try to get you and your family ready. The … Continue reading →

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Class Notes January 10

Posted on January 10, 2017 by Marshall Ramsey

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Chapters 1-3   Video: The evolution of internet marketing.    Your number one-job is to tell your story to the consumer wherever they … Continue reading →

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The tough, but right call.

Posted on January 7, 2017 by Marshall Ramsey

Putting on a race involves skill, planning, cooperation and lots of luck. You can control many parts of it, but you can’t control the weather. Today, John Noblin and his team woke up with a nightmare on their hands. You … Continue reading →

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Class Notes: Midterm Study Guide

Posted on January 6, 2017 by Marshall Ramsey

“Personal branding is a marketing practice to build around your career and personal name. If is about creating a persona and marketing yourself as an expert in your industry, which is why people should trust YOU and your opinions.” Lori … Continue reading →

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Class Notes: 1/6/17

Posted on January 5, 2017 by Marshall Ramsey

Steve Jobs on Marketing: https://youtu.be/keCwRdbwNQY Michael Hyatt on platform building: 30 min. https://youtu.be/VHHZ9cJZDrI Seth Godin on tribes: 14 min https://youtu.be/Q6vpBDFoMqc Business insider on Wendy’s http://www.businessinsider.com/wendys-roasting-people-twitter-hilarious-mcdonalds-retail-2017-1 Seth Godin on marketing, storytelling, etc: 19 min. https://youtu.be/Ci-dtOFHPhU Alyssia Burton Steele Ted Talk: https://youtu.be/VhKCjDF4drs … Continue reading →

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Links for Class 1/5/17

Posted on January 5, 2017 by Marshall Ramsey

VIDEO BREAK Ron Brown (TedX) The Personal Brand of You: https://youtu.be/rGbsb6aXbzc The 22 Immutable Laws of Branding: How to Build a Product of Service into a World Class Brand. Al and Laura Ries. Harper Business 2002 • Branding program should … Continue reading →

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